So I recently succumbed to buying The Beautyblender… and boy did I have no clue what I was missing. I couldn’t justify spending $25 on a little pink egg like sponge to apply my makeup. Every review I read praised it and every makeup artist swore by it. But I still didn’t buy it (literally and figuratively). I decided to try out the Sonia Kashuk Blending Sponge (the much hyped Target knockoff) which is only $10. I thought that it did a decent job, but I wasn’t satisfied. It was a recent trip into Sephora that changed my mind about The Beautyblender. While waiting to pay for my other items, that damn little pink egg was staring me right in the face. I caved, bought it, tried it, and LOVE IT. It really does flawlessly apply your foundation and concealer, blending it all in perfectly and smoothly. I truly have never had such a flawless finish before. I will never apply foundation and concealer with my fingertips ever again now. I’m a Beautyblender girl now all the way.