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High quality makeup at an affordable price sounds too good to be true. But it is actually a reality at Flormar. Virtually unknown until now, the Turkish brand is finally coming west to the states. Lucky for us east coasters they decided to open up their first stores here in the tri-state area. Flormar has been around since the 70’s. They were born in Milan then moved over to Turkey in 1972. Flormar found success first with nail polish then they expanded to a full cosmetics and beauty line, and they have been an industry leader in Europe ever since.

They are now taking on the US with locations at Garden State Plaza in Paramus, NJ and Bay Plaza Mall in the Bronx. I was able to get a first look at their Paramus location and let me tell you it was quite impressive. They carry a wide range of cosmetics in every color imaginable. Their makeup is of extremely high quality and on par with brands you would find at Sephora, but not at the price point. You will not be breaking the bank shopping at Flormar. Almost everything is under $25 and that even includes foundations. They definitely do have staying power as well. I’m up with the birds before the sun rises so that’s when my makeup goes on. My days can get quite long and this makeup stays put for almost 12 hours. They have an extremely vast color range so you will have no problem finding a perfect match. They also carry a great line of skin care products and make up brushes.

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Here are some of my favorites picks which are now all staples in my makeup bag:

Mat Touch Foundation
Loose Powder
Full Coverage Concealer
Terracotta Blush-On
Quartet Eye Shadow in 401
Maxxl Mascara
Lip Pens
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